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Rockefeller Holiday Coffee 2026

Apricot Compote, Vanilla Bean, Milk Chocolate
Regular price $14.00
Sale price $14.00 Regular price
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Type

Single Origin

Roast 

Medium Light

Origin

Antigua, Guatemala

Producer

Miriam Florence Aguirre Wyld de Urruela & Florence Aguirre de Fanjul

Variety

Bourbon, Catimor, Sarchimor

Elevation

1500-1560 MASL

Process

Washed

Miriam Florence Aguirre Wyld de Urruela & Florence Aguirre de Fanjul

Miriam Florence Aguirre Wyld de Urruela & Florence Aguirre de Fanjul

Under the leadership of Miriam and Florence, Finca San José has been selling their coffee cherry to Beneficio Bella Vista—the washing station and dry mill with which Joe Coffee also has a long, committed partnership—for over 20 years. Bella Vista is renowned in specialty coffee for their dedication to quality and their subsequent passion for raising awareness of the profile of Guatemalan coffees throughout the world.

Through Bella Vista’s extensive educational efforts, the team was able to get to know the owners behind Finca San José. Bella Vista shared with us that, as Miriam Florence, the more senior of the San José ownership pair, grew older, it was harder for her to fully physically engage at the farm. In response, her daughter Florence started an intensive season of training and education to better support her mother, focusing on the market, production, and processing of coffee. With Bella Vista’s support, Florence put her thirst for knowledge into action, and sought out better market opportunities for her family’s coffee. Bella Vista in turn invited her and her employees to their smallholder farmer Hunapu program training sessions, and also started separating their coffee in the beneficio’s processing facilities.

The Ali Forney Center

The Ali Forney Center

This year, $1 from each bag of Rockefeller sold will support the Ali Forney Center, a New York City organization providing LGBTQ+ young people experiencing homelessness with safe housing, meals, healthcare, and education and career support. Since 2002, the center has helped young people find stability and build independent futures.

Our partnership began in 2025 with an artist series at the 13th Street cafe, giving LGBTQ+ artists connected to the center a space to share their work and stories. Since then, we’ve continued collaborating on exhibitions and learning from the center through training for Joe cafe managers.